Privacy Policy
Teracent Privacy Policy
Teracent Corporation (“Company,” “we,” or “us”) knows that you care how information about you is used and shared. The policies set forth below (the “Privacy Policies”) explain what information of yours may be collected by us when you use our corporate website for clients and potential new clients (the “Teracent Website”), and what information of yours may be collected by our technology platform (the “Technology” or the “Teracent Service”) when you visit other websites, how we may use such information, and how you can control the collection, correction and/or deletion of information. We will not use or share your information with anyone except as described in these Privacy Policies.
Teracent Website Privacy Policy
This Teracent Website privacy policy was last modified on February 18th, 2010.
Information Collected on the Teracent Website
Personally Identifiable Information.
We collect Personally Identifiable Information (“PII”) from the Teracent Website when users opt to complete forms requesting contact or further information. PII is any information that can be used to identify a particular person or entity. This includes your name, postal address, telephone number, or email address.
Non-Personally Identifiable Information.
We also collect Non-Personally Identifiable Information (“Non-PII”) via the Teracent Website. Non-PII cannot be used to contact or identify any single user, and may include IP address, pages viewed on the Teracent Website, your browser type, your Internet Service Provider, the time/date of your visit to the Teracent Website, and your operating system (e.g., Windows Vista).
Cookies and Web Beacons.
We use “cookies,” “persistent cookies” and “web beacons” to help manage the Teracent Website. Cookies are small text files that contain a string of alphanumeric characters that remain on your hard drive until you close your browser, and persistent cookies are simply cookies that remain on your hard drive after you close your browser. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. Web beacons (also known as “1X1 pixels”) are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data. For more information about cookies and web beacons please visit http://www.allaboutcookies.org/cookies/.
How We Use Information Collected on the Teracent Website
Personally Identifiable Information.
We use PII to respond to inquiries submitted by our customers and parties who may be interested in the Teracent Service. Once collected, we will store your PII for a reasonable period (not to exceed 2 years).
Non-Personally Identifiable Information.
Teracent uses Non-PII for internal purposes such as operating and improving the Teracent Website and better understanding Teracent Website usage in the aggregate.
Cookies and Web Beacons.
We use cookies and web beacon information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Teracent Website; (b) provide custom, personalized content and information; (c) monitor the effectiveness of the Teracent Service; (d) monitor aggregate metrics such as the total number of visitors and traffic; (e) diagnose or fix technology problems reported by our users or engineers that are associated with the IP addresses controlled by a specific web company or ISP; and (f) help you efficiently access your information after you sign in.
Your Email Address.
By providing us with your email address you consent to our using it to send you notices related to the Teracent Service, including any notices required by law, in lieu of communication by postal mail. You may not opt out of Service-related emails. We may also use your email address to send you other messages, such as newsletters, changes to features of the Teracent Service, or special offers. If you do not want to receive such email messages, you may click here to opt out. Opting out may prevent you from receiving email messages regarding updates, improvements, or offers.
Other Uses.
We may also use and share information about you with third parties without identifying you as an individual. We do this for purposes such as analyzing how the Teracent Website is used, diagnosing service or technical problems and maintaining security.
Third Party Websites
The Teracent Website may contain links to other websites. Such websites may use cookies and/or other data collection tools. Teracent is not responsible for the privacy practices, policies or content of such other websites. Teracent encourages all users to read the posted privacy policies whenever interacting with any website to learn more about the privacy practices of that website. Teracent has no control over the use of information by third party websites, and users should exercise caution when deciding to disclose any PII to those websites.
Teracent Service Privacy Policy
This Teracent Service privacy policy was last modified on February 18th, 2010.
Overview of the Teracent Service
The Teracent Service collects information about the websites that you visit and the advertisements that you see while online. You may encounter our Technology when Teracent or one of our business partners purchase online advertisements on a website that you visit, and/or when one of our business partners places one of our web beacons on its website, which you visit.
We use the information collected by our Technology in order to help make the ads of our business partners and other parties that are displayed via the Teracent Service more relevant to you (the “Teracent Ads”), and for ad delivery and reporting purposes.
What information is collected?
Personally Identifiable Information.
Teracent does not collect PII via the Teracent Service.
Non-Personally Identifiable Information.
Our Technology does collect and use Non-PII, including the IP address you use to access the Internet, the type of browser you use, which and how many of our business partners’ web pages you have viewed, search terms you enter on a business partner’s website, referring/exit pages, and the date and time you see a Teracent Ad.
Cookies and Web Beacons.
Teracent uses cookies and web beacons in connection with our Technology.
How We Use Information Collected by the Teracent Service
Non-Personally Identifiable Information.
We use Non-PII collected by the Teracent Service to analyze trends, identify the audience most likely to respond to an advertisement and certain elements within the ad. We also may aggregate this information and share it with Teracent’s affiliates, advertisers, employees, customers and business partners in a manner that does not permit you to be personally identified.
Cookies and Web Beacons.
Cookies help Teracent better understand the effectiveness of a Teracent Ad. Teracent’s cookies also help control the number of times you view a Teracent Ad. Most Internet browsers automatically accept cookies, but users may instruct their browser, by editing its options, to stop accepting cookies from websites they visit. If users do not accept cookies, however, they may not be able to enjoy the full functionality of most websites.
We also use web beacons in combination with cookies to analyze usage patterns. The use of a web beacon allows us to record that someone has visited a particular webpage, along with additional Non-PII that the website may choose to include with the beacon.
Third Party Links and Websites
Teracent Ads may contain links to other websites, including those of our business partners. Such websites may use cookies and/or other data collection tools. Teracent is not responsible for the privacy practices, policies or the content of such websites, and encourages you to read the posted privacy policies whenever interacting with any website to learn more about the privacy practices of that site. We have no control over the use of any information by third party websites, and users should exercise caution when deciding to disclose any PII. Similarly, Teracent does not have access to, or control of, the cookies and/or other data collection tools that may be placed on any advertisement by a third-party, including those of our business partners, and this Privacy Policy does not cover the use of cookies and/or other data collection tools by any third party.
Storage of Non-PII
We retain the Non-PII collected via our Technology for up to 6 months in order to ensure that our Technology is functioning properly. After 6 months, we store Non-PII on an aggregate basis for up to three years.
Further Privacy Guidelines
Information Relating to Children
Our products and services are designed for those 13 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under 13, we will use reasonable efforts to remove that information from our records.
International Users:
The Teracent Website and the Teracent Service is hosted in the United States and is intended for and directed to users in the United States. If you are accessing the Teracent Website or are viewing Teracent Ads from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Teracent Website and/or viewing of Teracent Ads, which is governed by U.S. law and these Privacy Policies, you are transferring your personal information to the United States and you consent to that transfer.
Disclosure of Information to Third Parties
We do not collect PII via our Technology, and we do not sell, rent or share PII collected on the Website with non-affiliated third parties without your consent. We may, however, share your PII with trusted third party contractors who provide services for us. These third party contractors are prohibited from using the information we provide for purposes other than performing services for us.
We may share Non-PII collected via our Technology with our business partners. Similarly, we may enhance the Non-PII collected via our Technology with Non-PII collected from our business partners. This information cannot be used to contact or identify any person individually.
We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
Finally, we may transfer information, including any PII collected via the Teracent Website, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
Information Security
The security of your information is important to us. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
Opting out
If you’d like to opt-out from having Teracent collect your information in connection with the Teracent Website or the Technology, please click here to opt out. When you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to collect your Non-PII and tailor Teracent Ads to your interests. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.
Notices
It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email notice, written or hard copy notice, or through conspicuous posting of such notice on the Teracent Website, as determined by Company in its sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in these Privacy Policies.
Changes to Our Privacy Policies
If we change our privacy policies and procedures, we will post those changes on the Teracent Website to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to our Privacy Policies are effective when they are posted on the Teracent Website.
More Information
If you have any questions about these Privacy Policies, the practices of the Teracent Website or the Teracent Service, please contact us at privacy@teracent.com.
