Working With Teracent
Intelligent Display Advertising introduces a world of new possibilities to online advertisers.
Teracent is redefining the workflow in display advertising and putting the control exactly where it belongs: in the hands of the advertiser and their agencies. Teracent succeeds by listening to advertisers and making their campaigns better and more effective. Intelligent Display advertising is not about cookie cutter strategies or one-size-fits all campaigns. Teracent’s proprietary architecture enables creativity, measurability and sophistication unencumbered by strategic constraints, operational compromises or prefabricated formats.
How to Start Working with Teracent:
- Log in to Darwin, Teracent’s development studio, and upload sample ad content and FLA files
- Test multiple permutations ensuring each combination meets exact advertiser specifications
- Submit final FLA’s to Teracent for campaign configuration
- Provide Teracent with datafeed or structured marketing content in XML format
- Arrange automated process for feed refresh either by FTP or API
- Work with Teracent to develop ad strategies based on a combination of business rules and machine learning to guide dynamic messaging
- Provide Teracent with campaign objectives and media plan details
- Teracent delivers ad tags for each campaign placement configured to enable click and interaction tracking
- Place Teracent-provided tracking string on site pages for conversion or user tracking (for retargeting campaigns)
