Technology
Deliver dynamically tailored messaging to your target customer segments and finally realize the potential of true one-to-one marketing.
Teracent’s patent pending, dynamic ad optimization technology chooses the best combination of ad template and dynamic elements for each impression opportunity. This selection is a function of sophisticated machine learning based optimization as well ad strategies specified by the marketer.
Intelligent Display Advertising™ is a simple yet powerful concept:
Ad Creation:
This infrastructure is responsible for the real-time assembly of each dynamic ad. Designed to maximize flexibility and scalability, the Teracent Ad Creation infrastructure manages the ad content, templating and strategy definitions.
This infrastructure is responsible for the real-time assembly of each dynamic ad. Designed to maximize flexibility and scalability, the Teracent Ad Creation infrastructure manages the ad content, templating and strategy definitions.
Optimization:
This infrastructure determines the optimal selection of each ad element. Responding to the options initiated during initial ad creation, the Teracent Optimization infrastructure returns the optimal selections based on marketing objectives.
This infrastructure determines the optimal selection of each ad element. Responding to the options initiated during initial ad creation, the Teracent Optimization infrastructure returns the optimal selections based on marketing objectives.
Analytics:
This infrastructure captures the information and insight generated by Intelligent Display Advertising. By processing, analyzing and presenting granular selection and event information the Teracent Analytics infrastructure exposes marketers to a new level of marketing insight.
This infrastructure captures the information and insight generated by Intelligent Display Advertising. By processing, analyzing and presenting granular selection and event information the Teracent Analytics infrastructure exposes marketers to a new level of marketing insight.
