Franklin
Digital Endcap Solution: Going Beyond Your Store to Make The Internet Your Sales Shelf
Only Teracent has the sophistication to take retargeting to the next level, powering digital co-operative marketing programs through our new Digital Endcap solution. Now you can put all of your valuable customer data and impressions to work with this first-to-market solution that shares retargeted customer impressions between marketing partners to provide co-op campaigns with advanced targeting precision and customer insight – driving more relevant product ads in real time.
An example of how it works:
1. After clicking on your generic ad, the viewer browses your site researching specific products.
2. You then retarget the shopper with 4 customized impressions across the ad network – knowing that is their saturation point.
3. But, you have at least 6 more impressions available that day to engage that particular shopper. What to do with those impressions?
4. With Digital Endcap the remaining 6 impressions aren’t wasted. The Digital Endcap merchandises the right partner brand and products to the shopper according to the co-op ad strategy – creating customized ads in real-time for multiple partners.
Teracent’s Digital Endcap platform finally makes digital co-op a reality by allowing marketing partners to efficiently leverage data feeds and co-op creative assets to optimize customized ads in real-time while our central ad creation and delivery engine does all the co-op management and merchandising work.
- Purchase intent data managed between marketing partners on a per-impression basis
- Impression frequency capping managed between multiple products, partners and even publishing channels
- Campaigns customized in real-time according to specific retail channels or the location or demographic insights on the shopper
- No wasted impressions!
- Further monetize your shopper’s Web research by selling digital engagement just like it is done in physical store endcaps and shelves
- Create new digital co-op programs that enhance and inform your in-store or on-site vendor promotions
- Get more value and more sales from each customer visit to your site
- Sell or barter the impression value of customers doing research on your site back to your retail partners
- Enhance your current in-store and on-site promotions with digital promotions that merchandize and optimize your products and brand to the shopping habits of the local channel shopper
- Increase the knowledge of your customer and gain more insight on what is driving local sales
