Warhol
Optimize Ads to Your Audience on the Mobile Web
Teracent, in partnership with Yahoo!®, offers advertisers a new platform to target customers when they are away from their PC. Now through Yahoo!’s mobile SmartAds program, you can deliver highly customized and targeted messages to Yahoo!’s 25.9 MM+ on-the-go Mobile audience1.
Mobile SmartAds enable advertisers to customize creative to individual users in real-time with dynamically optimized ads based on user demographic and interest-based data, as well as factors such as location, time of day — even the local weather! Your campaigns are constantly updated with the most relevant message to help you connect to in-market shoppers with the right offer at the right time.
Best of all, your media performance, customer insights and learnings from the web can be applied to the mobile platform — creating one of the industry’s first multi-platform media delivery systems!
- True customized marketing with real-time, optimized delivery of dynamic ads on mobile devices
- Measurable, high performance advertising optimized to drive increased response & conversion
- Easy, scalable campaign management includes machine learning to optimize promotional components in order to deliver sequential messaging on an impression-by-impression basis
- Robust analytics and reporting for optimization opportunities and unique insights into your customers and niche segments of your customer base
