Teracent Hires Online Advertising Pioneers…
Teracent Hires Online Advertising Pioneers to Grow Sales Force
SAN MATEO, CA – July 6, 2009 – Teracent Corporation, the leading data-driven ad optimization platform, today announced that it has expanded its sales team in two key regions, New York and Chicago, in response to growing national demand for intelligent display advertising technology. Jay VanDerzee joins Teracent as vice president of sales, East, from his former role of national sales director for Yahoo!, and Courtney McGovern joins as sales director, Central, from her former role as senior account executive, new business, for DoubleClick, a division of Google. Combined, the new team members bring over 25 years of interactive advertising and marketing experience to Teracent.
VanDerzee began his career in digital media with Excite@Home Network where he was tasked with selling the first broadband rich media ads for the high speed portal and focused on the burgeoning performance display segment of the market. During his role as sales executive at Advertising.com, VanDerzee developed an expertise in ad network technology. At Maven Networks, he secured key deals with large Fortune 400 brands, and developed partnerships with top agencies including Tribal DDB, Modem Media and Digitas. Most recently, VanDerzee held several sales roles with Yahoo!, including strategic account director of field sales where he focused on the consumer electronics vertical and handled clients such as Intel, Nokia, Sony, Kodak, Casio, Verizon Wireless and Samsung. He also served as the head of sales for the US Hispanic business at Yahoo!, responsible for all revenue and team management.
A veteran in the digital media industry, McGovern began her career in 1994 in the New York offices of Wired Magazine and HotWired.com. A move to 24/7 Media brought McGovern to Chicago to establish the Central regional offices for the ad network which represented properties such as About.com, Better Homes and Gardens, Mapquest and Rollingstone.com. McGovern transitioned her media expertise to research, conducting online and cross-platform ad effectiveness research projects for Dynamic Logic’s largest Midwest clients including Ford Motor, General Motors, Daimler Chrysler and General Mills. Most recently, McGovern was senior account executive for DoubleClick/Google, driving DART platform sales directly with clients including Allstate, Bank of America and Bose.
“We need experienced sales professionals to meet the demand for our technology, which has been incredible,” said Teracent Founder & CEO Vikas Jha. “Both Jay and Courtney have deep and impressive backgrounds in digital media sales, and they understand the ins and outs of the technology as well as the constantly evolving needs of the advertisers on the front lines.”
About Teracent Corporation
Teracent offers marketers the unique prospect of providing “intelligent display advertising.” Teracent’s selflearning platform improves campaign performance over time by leveraging aggregate data to provide advertising that is most relevant to each individual consumer at each stage of the sales funnel. Teracent enables agencies and brand marketers to engage customers on an individual basis while maintaining total control and insight into their marketing investment. Quite simply, we make your media perform better. Just ask some of the leading brands who have used our platform: HP, Target, Ford, Overstock and American Airlines.
Media Contact
Carla Vicens
blast! PR for Teracent
(919) 833-9975
carla@blastpr.com
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