- TECHNOLOGY
Analytics
Personalized messaging introduces a new level of granularity at which campaign insights can be captured and analyzed.
Experienced marketers understand that successful ad campaigns are made as much by the insights they generate as they are by the campaign performance itself. Teracent's Analytics suite captures the rich insights made possible by personalized messaging. Many existing solutions convey performance at a campaign and banner level, but Intelligent Display Advertising™ achieves an unprecedented level of granularity.
Analytics are available at the following levels of detail:
- Performance Metrics – advertisers can track clicks, ad interactions, conversion, and order value.
- Templates and Elements – advertisers can track performance at the level of ad templates or layouts as well as dynamic elements such as marketing message, product offer, and images.
- Targeting Inputs – reports can be broken down by various targeting inputs such as site, behavior, demographics, and geography.
