- TECHNOLOGY
Solution Overview Ad Creation Optimization Analytics Working with Teracent
Working with Teracent
Teracent separates itself in this emerging space by streamlining the often complex implementation process.
Teracent's proprietary architecture is designed to enable rapid deployment of intelligent display ads with minimal effort by the marketer. Deployment is a rapid process following Teracent's receipt of campaign assets (e.g., creative, data feed, pixel confirmation).
How to Start Working with Teracent:
Creative
Provide Teracent with brand assets and guidelines or best performing ad
Teracent creates static ad designs in four industry standard sizes for approval
From approved creative, Teracent configures dynamic ad templates
Feed
Provide Teracent with datafeed or structured marketing content in XML format
Arrange automated process for feed refresh either by FTP or API
Work with Teracent to develop ad strategies and/or business rules to guide dynamic messaging
Tracking
Provide Teracent with campaign objectives and media plan details
Teracent delivers ad tags for each campaign placement configured to enable click and interaction tracking
Place Teracent-provided tracking string on site pages for conversion or user tracking (for retargeting campaigns)
